Why Batch Coffee Club Chose Routes

by | Sep 28, 2026

Why Batch Coffee Club Chose Routes

Why Batch Coffee Club Chose Routes

TL;DR: Routes Coffee has been featured a couple of times in Batch Coffee Club, a UK coffee subscription that tastes samples from roasters across the country and picks just two coffees for each box. For us, it’s independent recognition of the coffee we roast in Oxford. If you’ve discovered us through Batch, a good place to start with our range is Masa, a sweet, fruit-forward everyday blend. After that, try Flower Dance or Tutti Frutti, two expressive Colombian coffees from Quindío. A Routes subscription is the easiest way to keep your favourite on repeat.

What is Batch Coffee Club?

Batch Coffee Club is a UK coffee subscription run by a team of coffee professionals. Roasters across the country send them samples. They taste them, choose their favourites, and deliver two different coffees to subscribers every two or four weeks, whole bean or ground to suit your brew method.

Every box features different roasters, so Batch is one of the best ways to explore UK specialty coffee without committing to a single brand. Their packaging is plastic-free and compostable, something we care about deeply too.

Visit Batch Coffee Club →

How do coffee subscription curators choose what goes in the box?

Curated subscriptions only work if the curation is strict. Batch receives far more coffee than it could ever send out, and only two coffees make each box. Selection comes down to what’s in the cup: clarity of flavour, sweetness, balance, and whether a coffee will genuinely delight someone opening it at home.

That’s why being chosen matters to us. No one at Batch had to pick Routes, and they’ve chosen us a couple of times now.

What makes Routes Coffee different?

Routes began when two friends travelled home from Australia through more than 30 countries, learning from farmers, roasters and baristas along the way. Ten years on, we’re the UK’s first and only Certified Regenified coffee company. That certification was years in the making, built on long-term relationships with producers who care about land, community and future generations.

Every coffee we sell is roasted on our Giesen roasters in Oxford, where we track each batch in real time. Lighter profiles bring out delicate origin flavours, and medium profiles give a rounder, more comforting cup.

Which Routes coffees should you try first?

If Batch introduced you to Routes, these three coffees are a good way into our range. Start with Masa for an everyday cup, then explore Flower Dance and Tutti Frutti when you want something more expressive.

Masa (Colombia & Kenya): the everyday favourite

Tasting notes: blackberry, wild plum, chocolate
Varieties: Castillo & SL28 · Roast: light-medium

Masa pairs the depth and sweetness of Colombian Castillo with the bright fruit and structure of Kenyan SL28. You get ripe blackberry and wild plum, finished with rich chocolate. It’s equally good black or with milk, which makes it an easy daily coffee and a natural subscription choice.

Shop Masa →

Flower Dance (Colombia, Quindío): sweet, floral and elegant

Tasting notes: sweet, floral, citrus
Varieties: Pink Bourbon & co-fermented Castillo · Roast: medium-light

Pink Bourbon gives Flower Dance a soft, sweet, rounded base. A co-fermented Castillo lot, processed under carefully controlled conditions, adds fragrant florals and a clean citrus brightness. The cup is sweet and floral with a crisp finish and a silky body, expressive but still easy to enjoy.

Shop Flower Dance →

Tutti Frutti (Colombia, Quindío): bright, juicy and sparkling

Tasting notes: bright, juicy, sweet, sparkling
Varieties: Pink Bourbon & co-fermented Caturra · Roast: medium-light

Tutti Frutti is built on contrast. Pink Bourbon provides a smooth, balanced base, while a co-fermented Caturra brings vivid fruit and a lively, almost sparkling acidity. It’s a modern Colombian coffee for anyone who loves fruit-forward coffee.

Shop Tutti Frutti →

What is a co-fermented coffee?

Co-fermentation is a processing method in which coffee cherries or beans ferment in controlled conditions, sometimes alongside other ingredients such as fruit or yeast, to develop particular flavours. Done carefully, it heightens aroma, fruit character and brightness. Flower Dance and Tutti Frutti each pair a co-fermented lot with Pink Bourbon, so the cup is expressive without becoming overwhelming.

[Check the co-ferment details with your producer or importer before publishing. If it’s a yeast- or culture-led ferment rather than fruit, adjust the definition to match.]

Discovery or commitment: which coffee subscription is right for you?

It depends on where you are in your coffee journey.

Choose a curated subscription like Batch if you love variety, want a new roaster in every box, and enjoy the surprise. It’s discovery at its best.

Choose a Routes subscription if you’ve found a coffee you love and want it reliably, freshly roasted and delivered on your schedule. It also suits you if you want to go deeper with one roaster: starting with an everyday blend like Masa and moving up to expressive coffees like Flower Dance and Tutti Frutti, then premium single origins and limited releases as your palate develops.

Many coffee lovers do both at different times. If Batch introduced you to Routes, we’d love to be the coffee you come back to.

Explore the Routes subscription →

FAQ

Is Routes Coffee featured in Batch Coffee Club?
Yes. Routes Coffee has been featured a couple of times in Batch Coffee Club’s subscription boxes.

I tried Routes in my Batch box. Which coffee should I buy next?
Start with Masa if you want an easy, everyday coffee that works black or with milk. If you enjoy brighter, fruitier or more floral coffees, try Flower Dance or Tutti Frutti.

What’s the difference between Batch Coffee Club and a Routes subscription?
Batch is a multi-roaster subscription that sends two different coffees from UK roasters in each box. A Routes subscription delivers coffee roasted by us in Oxford, so you can stick with a favourite or work through our range, from everyday blends to premium single origins.

What’s the difference between Flower Dance and Tutti Frutti?
Both are Colombian coffees from Quindío built on a Pink Bourbon base. Flower Dance adds a co-fermented Castillo for floral, citrus elegance. Tutti Frutti adds a co-fermented Caturra for bright, juicy, sparkling fruit.

Where is Routes Coffee roasted?
All Routes coffee is roasted in Oxford on Giesen roasters. We’re the UK’s first and only Certified Regenified coffee company.

Can I get Routes coffee ground for my brew method?
Yes. Choose whole bean, or ground for Aeropress, cafetière, espresso, Kalita or V60.

Found us through Batch? Get your favourite Routes coffee delivered on repeat. Start your Routes subscription →

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We accurately micro-roast our own speciality coffee on a Giesen Coffee Roaster in Oxford, using sustainably sourced green beans.

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